Hi, I'm Abby.

I’m a UX/UI and Visual Designer with five years of experience creating digital experiences for e-commerce, marketing, and brand initiatives. My work spans user interface design, branding, social media creative, email marketing, motion graphics, and digital advertising. Most recently, I developed the logo and visual identity for Strive 365, a private brand focused on promoting healthier food choices across Navy Exchange locations worldwide.

I grew up in a creative environment that shaped the way I think about design today. My mother was a photographer who introduced me to Photoshop at a young age, sparking an early fascination with digital creativity and visual storytelling. At the same time, my father’s engineering mindset instilled an appreciation for structure, problem-solving, and thoughtful systems. That combination of creativity and analytical thinking continues to influence my work, allowing me to balance visual expression with usability, strategy, and functionality.

Today, my work sits at the intersection of branding, digital marketing, and user experience. I enjoy tackling a wide range of creative challenges, from developing visual systems and campaigns to designing intuitive digital experiences. No matter the medium, my goal is the same: to create work that is clear, engaging, and purposeful.